· WELLNESS TECH ·
WELLNESS IS EVERYWHERE.
DIFFERENTIATION IS NOT.
Hotels, spas and organizations already offer increasingly sophisticated wellness experiences. The next opportunity is not to add another service. It is to create an experience with its own identity — one people remember and one that can become part of the business itself.
CHŌWA IS A SYSTEM
SPACE
A physical environment designed to contain and direct the experience.
IMMERSION
Image, sound, light, haptics and atmosphere working together.
PERSONALIZATION
The experience is structured around the user's initial state and session objective.
BIOMETRICS
Pre/post readings provide an observable starting and ending point.
PROTOCOLS
Original audiovisual sequences developed around different experiential objectives.
GUIDANCE
Human interpretation turns measurement and experience into a process.
MEASURE → EXPERIENCE → OBSERVE → INTEGRATE
DESIGNED FOR PREMIUM ENVIRONMENTS
DESIGNED FOR PREMIUM ENVIRONMENTS
HOTELS & LUXURY HOSPITALITY
A signature wellness experience for Spa & Wellness, Guest Experience, suites and private environments.
CORPORATE WELLBEING
A private physical experience for employees, executives, teams and wellbeing programs.
WELLNESS & SPAS
A new experiential category that can become a signature experience, add-on, ritual, package or membership.
RESEARCH & INNOVATION
An experiential infrastructure for developing protocols, testing hypotheses and studying human response.
YOU DON'T JUST BUY A CABIN.
EXPERIENCE
A new experience for your customers, guests or employees.
SERVICE
Sessions, programs, packages, activations or recurring formats.
ASSET
A proprietary infrastructure that evolves with content, software, maintenance, training and new protocols.
What could Chōwa do inside your business?
FROM EXPERIENCE TO PRODUCT
The Chōwa experience already exists.
We are now translating it into a professional, modular and scalable installation.
SPACE
Experience it in Barcelona.
PILOT
Test it with real users.
INSTALLATION
Integrate Chōwa into your environment.
SCALE
Develop a repeatable system.
EXPERIENCE CHŌWA
Chōwa cannot be fully understood by reading about it.
Neuro-Wellness in the heart of Ibiza
1 hr 30 min - 1 hr 50 min
From 120 euros
7-11
Oct
Testimonials
A carefully crafted session where the balance between technology and visual art allows you to discover and work on aspects of yourself. I left feeling renewed, with clear objectives to focus on.
Sergi C.,
BORN FROM ART.
BUILT FOR WELLBEING.
CHŌWA is born from Piedra Muda LAB, an international visual arts studio with more than a decade of experience creating immersive environments for opera, theatre, contemporary art and cultural institutions worldwide.
The same visual language, technological precision and experience design now come together in a new field: experiential wellbeing.
