Our work was included in the initial part of this macro event: an interactive mapping through which the participating people experimented an experience of interactivity through the images and the narrating voice which animated people to actively follow the story. In addition, the public was able to be involved in the show through guidelines that were sent, in real time, through the application directly to their mobile phones.
The second part of the mapping was edited by Onion Lab.
This project is one of what we call ¨flash projects¨, that is designed, created and delivered in less than 48 hours, very often the show business requires to add parts of the show at the last second.