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NOEA
Macro Street Show
Bicentenario
Museo del Prado
La Fura dels Baus
Museo del Prado - Madrid
Nov.18
a_prado

"An interactive mapping through which the participating people experimented an experience of interactivity through the images"

The Royal Museum of Painting and Sculpture, which in 1868 was renamed the National Museum of Painting and Sculpture and later the Prado National Museum, opened to the public on November 19, 1819 with 311 paintings from the Royal Collection, all by Spanish authors, hanging on its walls. In 2019 the Prado Museum celebrated its Bicentennial by reflecting on its history, with an eye to the future.

An original macroshow by Carlus Padrissa, created expressly for the opening ceremony of the Bicentennial of the Prado Museum. La Fura dels Baus performed an aerial large scale show at the the Paseo del Prado in Madrid to celebrate to opening of the celebration. It has been an interactive mapping with the Kalliope Suite app and a proposal for aerial theater performance inspired by the women painters who have paintings works exhibited in the Museo del Prado.

Our work was included in the initial part of this macro event: an interactive mapping through which the participating people experimented an experience of interactivity through the images and the narrating voice which animated people to actively follow the story. In addition, the public was able to be involved in the show through guidelines that were sent, in real time, through the application directly to their mobile phones.

 

The second part of the mapping was edited by Onion Lab.

This project is one of what we call ¨flash projects¨, that is designed, created and delivered in less than 48 hours, very often the show business requires to add parts of the show at the last second.

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BBVA Open Innovation

Innovation Centre BBVA (Madrid)

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